Grummon AH, et al. - Researchers studied how sugar-sweetened beverage purchases are influenced by sugar-sweetened beverage health warnings. They performed this inquiry in a demographically diverse convenience sample of 400 adult sugar-sweetened beverage consumers (usual intake ≥ 12 ounces/week). Participants were randomly allocated to one of the two arms: a health warning arm (sugar-sweetened beverages in the store showed a front-of-package health warning) or a control arm (sugar-sweetened beverages showed a control label). In this naturalistic RCT, a reduction in sugar-sweetened beverage purchases in relation to brief exposure to health warnings was reported. Sugar-sweetened beverage intake could be discouraged by sugar-sweetened beverage health warning policies.